Skip to content
StonebridgeAdvisors LLP

Insights / Process

How an idea becomes a position

From idea generation to monitoring and exit: the stages an idea passes through before it becomes a position in the portfolio, and what can stop it on the way.

By Stonebridge Advisors LLP / / 2 min read

A sequence, not a shortcut

Every position in the portfolio passes through the same sequence of work. The stages are not a formality. Each one is a point at which an idea can be dropped, and most ideas are.

Idea generation

Ideas are generated in-house, from screening, sector tracking and the partners' own reading, rather than taken off a broker's list. The source matters. An idea the team found for itself arrives with the team's own questions attached; an idea handed over by someone else arrives with theirs.

Sector assessment

Before a company is studied closely, its sector is. Where does the sector sit in its own cycle? What is driving demand? Is the tailwind structural, or temporary? A company can be well run and still be exposed to a cycle that is about to turn.

Company due diligence

This is the longest stage. Financial statements are read in full, unit economics are understood, and promoter conduct and related-party history are examined. The question is not only whether the business is good, but whether the people running it have behaved in a way that can be checked and relied on.

Valuation and sizing

A good business is not automatically a good investment. The firm forms a view on intrinsic value and on the margin of safety at the current price, and sets a position size proportionate to conviction and to the risk being taken.

Sizing is part of the decision, not an afterthought. A position the team understands in depth can be larger; one with more open questions is smaller, or waits.

Monitoring and exit

Once a position is held, the thesis is re-tested against results as they come. A position is sold when the thesis breaks or the value is realised, not because the price has moved.

That rule cuts both ways. A falling price is not in itself a reason to sell if the business is doing what was expected, and a rising price is not a reason to hold on once the reasons for owning it have gone.

What the process does not promise

A disciplined process improves the quality of decisions; it does not guarantee their outcome. Equity markets are volatile, a Category III Alternative Investment Fund may use leverage and complex strategies, and there is no assurance of return.

An educational note

This article is published for education and general information. It is not investment, legal or tax advice, and it is not an offer or a solicitation. Units in Anchor Rock Investment Fund - I are offered only by private placement to eligible investors, and the terms of the Fund are set out solely in the Private Placement Memorandum. Read the disclosures.